Alice Rackley is CEO of Polytag, the multi-award-winning pioneering recycling tech company and connected packaging solutions provider, with a big aim to end single-use plastic. With over 15 years’ experience in digital and sustainable transformation, Alice has worked with the likes of Deloitte, Waitrose & Partners, Specsavers, and other leading retailers. She was appointed CEO of Polytag in 2021 to enable the plastic packaging circular economy through innovative tag and trace technology and connected packaging solutions. Her belief that sustainability is “the next big thing” that will “drive disruption in consumer business” has been the catalyst for Polytag’s success.