Alice Rackley is the CEO and co-founder at Polytag Ltd and QR-Squared.com, a specialist in GS1 standard codes dedicated to circularity and connected packaging solutions. Alice leads a team of barcode specialists and technology solution experts to deliver ground-breaking services to businesses requiring tag and trace solutions for packaging. She is also renowned speaker and advisor to many external industry bodies and membership groups.

Alice joined Polytag Limited 4 years ago having worked at GS1 UK as Head of Retail, Marks and Spencer as Head of New Channels both in the UK and India, and several other retail consultancies and brands building and delivering digital strategy.

Polytag is an award winning business tipped as a key enabler for plastic circularity. It is also recognised as driving adoption of GS1 standards across the industry both in the UK, Europe and beyond.